Who We Are

Chele Archer, Owner

Chele Archer, Owner

Chele (Michele) is the Owner and Creative Director of Archer's Arrows. She is the creative mind and designer behind her one of a kind designs and products you see in our shops. Chele is a Colorado Native, raised in Loveland.
In 2006 she married her amazing husband, Raymond and still reside in Northern Colorado.
Chele is a graduate from University of Northern with her BABS in Sport and Exercise Science, Community Health Education, and Nutrition Education. She is still incredibly active with using her passion from her degree merged with her passion for wellness education and helping others.  When she is not in the studio you can find her at some of her favorite vendor events, concerts, outdoors, or spending quality time with the ones she loves.
Chele is passionate about her work, and prides herself in knowing that she is producing quality work for great prices, while helping those in need!


Raymond is the Chief Operations Officer at Archer's Arrows. He is Chele's producer of all things, and has made shipping and production times cut in half since he's been a part of the team. Ray hails from Southern California, but is a Coloradan at heart as he's lived here for 20+ years. Ray has over 15 years of managerial experience and his strengths are highlighted fabulously with our events and organizing all things (including Chele's thoughts at times).
When Raymond isn't busy in the shop he enjoys spending times with spending quality time with Chele and his friends at concerts,  hunting, fishing, or participating in Bass tournaments.
Raymond's passion shows in all things he does and is a vital part of our team. 

Ray Archer, COO

Ray Archer, COO


A Note from Chele

Welcome to my little slice of life!
Hi, I'm Chele (Shell)... I am the owner and creative director of Archer's Arrows, Canna Babes LLC, and the founder of the CBD Uses, Benefits, + Support Education Group!
I am a wife, a puppy mama, and selectively outdoorsy. I have been blessed to be able to call this shop my full time job and passion!
Archer's Arrows is committed to making a difference in our community, starting small with using as many recycled materials as possible, and working with Eco-Enclose (based out of Louisville, Colorado!) for most of our eco-friendly packaging needs. Some of our larger efforts are made via monthly donation efforts in Northern Colorado with being a part of Respite Care, Inc.'s Giving Society. We are passionate about the amazing service that I have witnessed first hand from Respite Care, Inc. If you would like more information please contact me!

My processing team is comprised of myself and my hubby, and our amazing brand reps that not only work our events with me, but are amazing individuals who love helping others live their best life. My favorite things to do in our shop is to design, business brand, and create new items that will help ease your daily life!
What can I say, my life is majorly on the crazy side but I wouldn't change it for the world. I love all things vintage, am creative as hell, and love creating new works of art for you, my customers!

When I’m not busy in the studio, I am buried in a book, or researching CBD for educational purposes. I’d like to say one book, but let’s be honest… I’m currently reading three (Eat Cake. Be Brave.,

If you don’t see it in the shop, just ask! We’d love to help create your vision into something just for you! My goal is to make the world a bit more colorful, creative, and conscious by helping achieve your business goals.

What you can expect from me?
—>Open Communication. Sane Prices. Branded Parcels (that will feel like Christmas every order!). Quick Shipping, and Customer Service to meet your needs.

Thank you for supporting Archer's Arrows, we appreciate YOU and helping us build our dream!

xx Chele xx

Archer's Arrows are extremely proud of our custom designs and have a number of our designs copy-written. We ask kindly- PLEASE DO NOT REPRODUCE!