Let's talk about branding

Why Your Business Needs a Brand

Branding is an essential aspect of any successful business. It goes beyond just creating a logo or a catchy slogan. A brand is the personality, the voice, and the essence of your business. It is how your customers perceive your company. I have a lot of clients and potential clients ask ‘Why do I need a brand?’ Here is my answer to why I think your business needs a brand:

->Recognition
A brand creates recognition and sets you apart from competitors. It gives your business a unique identity that customers can associate with your values, products, and services. Just as you are a unique and colorful individual, your well-crafted brand should be memorable and easily recognizable, making it easier to attract and retain loyal customers. My goal is for someone to see your logo and think “Oh, I love their x,y,z…” When I see a rainbow, I think of one of my favorite bakeries in Windsor (Many Macarons) which is branded with bright rainbow colors. I think of the time that Paige, the owner, made custom macarons for my kiddo and then I am prompted to purchase again because the experience was stellar!

->Trust and Credibility
A strong brand can build trust and credibility with your target audience. A brand that speaks to the values of your customers and instills a sense of community can foster a positive reputation for your business. With a trusted brand, customers are more likely to recommend your products or services to others, leading to increased customer retention and referrals. Referrals are the #1 best advertisement for small businesses, it’s free, and people trust what others are saying about their experience with you. I’ve seen a few businesses who’ve paid $0 in advertisements, but are booked out for a year because of word of mouth and referrals. It takes 7 times for someone to see your AD, but one time to hear a person rave about you to make them contact you.

->Consistency
A brand provides consistency across all marketing efforts. It creates a unified message and a clear voice that resonates with your audience. Don’t forget; you are a walking, talking billboard for your brand. If you’re kind of a douche, people will equate your bad behavior to your brand and think that is what your brand will also deliver. If you’re constantly late, unresponsive, and consistently inconsistent- that means that your brand is the same. Consistency in branding builds brand awareness, which is a critical component of a successful marketing strategy!

A well-crafted brand has the power to not only attract customers, but also to build loyalty, establish credibility, and differentiate itself from competitors. Our goal at Archer’s Arrows is to help you do ALL of those things while falling in love with the brand you’re creating. I want you to absolutely adore the logo, website, and the feeling your brand gives off.

If you’re ready to dive in and create your brand, contact me. I’d love to give you a free consultation to see if we can help you!

xo
Chele